Childrens Wear Research

I am currently designing for Size Small Copenhagen Childrens wear SS2013. Here is an insight into market and brand research of current childrens wear designs and how i have developed my own colour story to create a SizeSmall feel to my design work.http://www.sizesmall.dk/


A SizeSmall copenhagen philosophy -

Sizesmall copenhagen children's clothing had a true size small perspective on the world. It's all about fun, play, movement and self-expression. It's hip and often colorful.

Sizesmall copenhagen is timeless Danish design with an edged of wildness. The clothes are always made of the best quality materials. Fabrics are souced from all over the world, from Japan to France and the major part of cotton used in the collections are always organic.



SS2013 Colour predictions....

Color Trend Report | Kid's, Contemporary: Three color themes for the Children's Spring / Summer 2013 season are presented. Included are themes for both the Boy's and Girls' markets: Artrageous, Electric Avenue, and Faded Glory. View color boards, palettes, and theme descriptions along with visual cues that capture the mood of the incoming season. Presented on WeConnectFashion, courtesy of Design Options, the color forecasting company who brings Southern California's unique aesthetic to the world.







In my design work i have gone for shades of light grey and muted light blues along with a pastel shade of pink for the Girls and an orange tone for the Boys. I think all these colours are great for young children and feel they will enhance a fun creative spirit throughout my collection





far-off lands far-off lands creates an essential iMaGinary Parenthesis: a stranGe World of chiMerical softness and Galactic surGes, Where We are susPended betWeen the year 1000 and an uncertain future.

Once upon a time, living the natural life of frugal simplicity and unassuming beauty ... a return to the source of neo-Shaker or Pre-Raphaelite neo-romanticism, of a symbiosis with flora and fauna. This enchanted “green” dream of softness and freshness inspires urbanites tired of the Fast track and Junk life. We want to infuse, in our lives, some utopia, ecological adventure and rethink our relationship to nature in an exploding, muffled, timeless world, a precursor of things to come. This is the prelude to a new movement.
To be in harmony with one’s surroundings is essential. Nature inspires our way of life and adds poetry and softness to the wardrobe.












mpd kids

spring/summer 13











Copenhagen Fashion Week














New Generals showcased it's childrenswear range at Copenhagen Fashion week with a grunge enthused collection of jersey and denim creations. The pallet of the collection stuck to stonewashed greys and charcoal black, puncuated with either animal or nature inspired prints over an array of hooded tops and sweatshirts. Fans of Tuss and Popupshop's minimalistic creations would seem like a fitting audience for New Generals; easy wearable looks for the modernist parent.